Posts Tagged ‘marketing’

McKinsey’s Report on Web2.0 Benefits

September 4th, 2009 No comments

There were lots of opinions and gossips about the business benefit of web2.0. This study presents a more in-depth survey result. It would have been nicer if the benefits quoted are more measurable.
How companies are benefiting from Web 2.0 – McKinsey Quarterly – Business Technology – Strategy

Web 2.0 technologies can be a powerful lure for an organization; their interactivity promises to bring more employees into daily contact at lower cost. When used effectively, they also may encourage participation in projects and idea sharing, thus deepening a company’s pool of knowledge. They may bring greater scope and scale to organizations as well, strengthening bonds with customers and improving communications with suppliers and outside partners.

This year’s survey turned up strong evidence that these advantages are translating into measurable business gains (Exhibit 1). When we asked respondents about the business benefits their companies have gained as a result of using Web 2.0 technologies, they most often report greater ability to share ideas; improved access to knowledge experts; and reduced costs of communications, travel, and operations. Many respondents also say Web 2.0 tools have decreased the time to market for products and have had the effect of improving employee satisfaction.

Looking beyond company borders, significant benefits have stemmed from better interactions with organizations and customers. The ability to forge closer ties has increased customers’ awareness and consideration of companies’ products and has improved customer satisfaction. Respondents also say they have been able to burnish their innovation skills, perhaps because their companies and customers jointly shape and cocreate products using Web 2.0 connections. Some respondents report that these customer interactions have resulted in measurable increases in revenues.

Categories: business, marketing Tags: ,

Six Product and Marketing Milestones

September 3rd, 2009 No comments

An interesting perspective from
Build an Insanely Great Web Service – ReadWriteStart

Six Milestones from 30 Seconds to 3 Years

Here is what an insanely great Web product looks like to the average user right now and through the next 3 years:

* 30 seconds: “I get it.”
* 3 minutes: “I’ve used it and still get it, and it has not annoyed me yet.”
* 3 days: “I find this really useful or fun.”
* 3 weeks: “I am raving about this to other people.”
* 3 months: “I couldn’t imagine not having this, and I’m boring my friends telling them about it.”
* 3 years: “How weird to see this on Oprah.”

Categories: business, marketing Tags: ,


September 2nd, 2009 No comments

网络时代造就了一代商业传奇, 早的如YAHOO,EBAY,AMAZON等, 后又有GOOGLE, 阿里巴巴, 腾讯等, 最近又有FACEBOOK,WIKIPEDIA, LINKEDIN,等.  埋没在淘沙大浪中的还有许多如昙花一现的创意亮点。 其中给我留下相当深的印象的是一个最赚钱的单个网页: The Million Dollar Homepage

这个百万美元网页是英国威尔特郡的Alex Tew 在2005年为了筹集他大学教育的钱而构思的。 该页有1000 × 1000像素的网格, 共100万像素。 每个像素售价为1美元。 每10×10 的像素块可以有一个广告连结。 这些像素区块小的购买者可以提供自己图像和链接放在所买的区块上。

该网站2005年8月26日推出后,马上成为互联网的现象和新闻宠儿。 在Alexa的网站流量排名最高达到127左右。 (甚至到2009年5月9日还排在40044)。 2006年1月1日,最后的1,000像素被放在eBay网上拍卖。 在1月11日拍卖结束收入38,100美元。 也就是说该网站在五个月内就卖出了所有像素,从而收入100多万美元。

这个网页的成功在于它的创意。 虽然它的特性是她只能是昙花一现的亮点, 她却也是一最简单的方式抓住的网络广告的一些精髓并成为一个有史以来最赚钱的单个网页。 她是一个相当不错的INTERNET行销的学习案例。  

Categories: creative, idea, marketing Tags: , ,